Inspiring ORGANIZATIONAL LEADER with ability to identify key needs, develop innovative solutions, and build national organizations to expand outreach and revenue. Turns ideas into engaging products, services, and events. Talent for building consensus and mobilizing stakeholders. Executive expertise in life-cycle management, process building, marketing, community relations, and legislative relations.
Marketing | Budget Management | Program Development | Social Media Marketing
Community Relations | Fundraising | Event Planning | Change Management
Performance Management | Board Development | Public Speaking | Government Relations
WOMEN’S MONEY, Las Vegas 2011-2016
Developed innovative program for financial messaging to women and launched organization to administer the program with global reach. Devised mentoring system that gets measurable program results. Concepted and wrote curriculum; negotiated brand building; directed event planning. Manage staff of 40
Created, directed, and produced:
Women’s Money Conferences, the #1 financial education conference in Nevada and 3rd largest financial education conference for women in the nation; 5K women attendees.
Mentoring & Financial Education Systems delivered nationwide to 30K participants.
Mujeres y Dinero, the only fully Spanish language personal financial education conference in the nation.
Wealth Building Program, Women’s Money Guidebook, online education platform, mentor training program, andemployee financial education programs.
Obtained $800K to fund program’s first five years of events and R&D.
Produced 100+ workshops, classes, and conferences serving over 10K participants in five years; exceeding conference attendance expectation by 15% annually.
Turned around failing National Women’s Money Week campaign in 2016 to expand 10-fold to reach nearly 1M impressions within 4 weeks and 10M impressions in 2017.
Directed four-year Board of Directors development process, providing a sustainable annual capital campaign to generate $100K per year.
Developed corporate sponsorships generating $45K per year and grew government contracts from $50K to $116K per year
Created and implemented marketing campaigns reaching over 2 million people nationwide.
Optimized services offered through savvy management of lean $200K budget.
Negotiated relationships with coalition of marketing partners (nonprofits and state agencies) to reduce costs, increase engagement, and build database to 15K reach.
Served as expert advisor to State Treasurers, members of Congress, and state legislators regarding financial literacy, TANF, and pay-day lending practices.
NATIONAL ASSOCIATION FOR MOMS IN BUSINESS (NAFMIB), Henderson, NV 2003 - 2011
Launched local networking group with 80 initial members and grew to nationwide organization providing education and advocacy voice for 15M entrepreneurial and executive moms.
Grew organization from initial concept to become one of the Top 10 women’s business organizations in the US with 10K engaged members and national policy influence.
Directed development and execution of extensive member services programming including business grants, education, networking, marketing and business start-up programs.
Cultivated relationships with over 50 legislators to influence and advise on legislation relating to net neutrality, national healthcare, and other issues relating to women business owners.
Created the nation’s first crowdfunding business grant program, giving women the opportunity to raise $25K in funding and benefits to grow their business.
Produced Create Your Dreams Awards gala with 500 attendees, Nevada Women’s Leadership Summit (200 attendees); Multiply Your Money Conference (500 participants nationally); 100+ local workshops and luncheons.
Managed organization’s national communication outreach including email, social media and Moms in Business monthly magazine.
Served as community advisor to House and Senate members of Congress; recognized in Congressional Record.
JARRETT-MARTINI PRODUCTIONS, Reno, NV 1997 - 2002
Marketing Director / Agent
$1.5M in annual sales through client relations, marketing design, and contract negotiations for event production services.
Pinnacle Award, Natl. Assoc. of State Treasurers, 2012| International Women’s Day Award, Las Vegas, NV, 2012| Women of Distinction Award, NAWBO, 2012| Nevada Women’s Hall of Fame, 2012| Women to Watch Award, Vegas, Inc., 2012 | Champion for Women Award National Finalist, Women's Congress, 2008| Nevada Home Based Business Advocate, SBA, 2003, 2007
NATIONAL WOMEN’S BUSINESS COUNCIL, Washington DC 2011-2014
Selected for nonpartisan federal council charged with advising government on economic issues of importance to women business owners; reviewed proposed policy; public speaking.
WOMEN IMPACTING PUBLIC POLICY, Las Vegas, NV 2007-2014
Healthcare Committee Co-Chair / Nevada State Leader / Council Member
Co-led coalition of women business owners to develop and push a bipartisan agenda on healthcare legislation.
COMMUNITY SERVICE HIGHLIGHTS
Advisory Council Member, Alliance for Nevada Non Profits (ANN), 2010-Present| Advisory Council Member, Oscar Night America, 2010, 2011| Speaker, Nevada Women’s Summit, 2010 (keynote speakers: FLOTUS & Senate Majority Leader) | Board Member, Southern Nevada Area Health Education Council, 2005-2007| Advisory Council Member, Association of Nevada Nonprofits
LOYOLA MARYMOUNT UNIVERSITY, Los Angeles, CA | BA in English with a Writing Emphasis; minor in Communications
BOISE STATE UNIVERSITY, Boise, ID| Masters in Educational Leadership
BOISE STATE UNIVERSITY, Boise, ID| Danielson Framework Certification